Brian Miller Design Group » Branding and Identity

Type Answers

Brian Miller — Sun, 03 Apr 2011 23:03:15 +0000

Type Answers is a side project of the Brian Miller Design Group. The community-based site invites users to ask questions about typography. Unlike other forums, this q and a style site allows users to vote on the answer they find most appropriate. Therefore finding the right answer to a question is much easier.

The logo seen here was created for the site. A bold slab serif was used to give the identity weight, anchoring and unifying the pages of the site. The face was also chosen for its funky question mark, which is used in place of the “p” in Type.

Camilla Landscape Design

Brian Miller — Sun, 03 Apr 2011 22:59:36 +0000

Camilla Landscape Design is a high-end land care and masonry company and they were looking to create a mark that reflected their organic approach to landscaping. Working with Greg Voornas, the we created this mark which replaces the “I” with a budding flower. The typographic simplicity separates Camilla from her competitors with a memorable and distinctive mark.

LG Mobile Wyclef Jean

Brian Miller — Wed, 08 Sep 2010 11:20:32 +0000

The illustrative logo was designed for an LG Mobile Phones promotion featuring Wyclef Jean. The logo was part of a massive promotional campaign produced by Y&R and culminated in a free concert in Times Square with Wyclef Jean.

Illustration detail:

Ellerston

Brian Miller — Tue, 07 Sep 2010 22:45:09 +0000

Ellerston natural gem stones of Australia was looking for a contemporary identity for their brand. This elegant and dynamic logo is designed to change color based on its environment. The geometric O of Century Gothic reflects the symmetry and color of the Ellerston Natural Gems.

Product detail:

Stunt Lizard Logo

Brian Miller — Mon, 06 Sep 2010 13:50:20 +0000

This logo concept was designed for an online retailer of extreme sporting equipment. The gothic letterforms were altered and customized to give them more lizard-like qualities.

Typographic details:

Sample use:

Shintaro Akatsu School of Design

Brian Miller — Thu, 02 Sep 2010 16:14:00 +0000

The elements of the Shintaro Akatsu School of Design, (SASD) brand were thoughtfully crafted, in collaboration with Eric Strolh, to reflect the unique qualities of the school’s namesake, its location and its vibrant student body. The SASD (pronounced SAS-dee) brand is open, creative and inviting — always presenting an optimistic feeling both visually and conceptually.

The wordmark, which features a sideways “D” creating a capital “A,” evokes the distinctive architecture of the dome adjacent to the SASD building. This use of an object for an alternate purpose is expressed in the Japanese concept of Wabi Sabi.

This logo received a Silver award from the Connecticut Art Directors Club.

Exterior signage:

Magnify Logo

Brian Miller — Thu, 02 Sep 2010 10:56:38 +0000

This is a logo for a Michigan-based branding and creative agency named Magnify. There are many (many) magnify logos that exist and the vast majority of them use some sort of bubbly letterform being “magnified.” Our goal was to avoid this cliché, and still convey some meaning within the typography. The solution was this simple type treatment that features a plus sign in the Futura “f” and four-color pattern within the type also suggests magnification.

Detail:

Gaggle of Chicks (Alternate Concept)

Brian Miller — Tue, 31 Aug 2010 11:05:18 +0000

This is a rejected identity concept for Gaggle of Chicks. GaggleofChicks.com is a Web site for moms looking to save big by flocking together. Users of Gaggle of Chicks bid on deals. When enough moms bid on a deal it hatches, or becomes active.

This concept focused on the individuality of the moms using the site. They dynamic identity system used a different pattern for the chick each time it was seen.

Gaggle of Chicks Logo

Brian Miller — Tue, 31 Aug 2010 10:56:03 +0000

GaggleofChicks.com is a Web site for moms looking to save big by flocking together. Users of Gaggle of Chicks bid on deals. When enough moms bid on a deal it hatches, or becomes active. The logo seen here was designed to show both the fun/playful aspects of GoC as well as the sophistication of the products and services offered on the site.

The principal typeface for the logo is Archer with some customization on the italic lowercase “f.” The shape of the chicks is meant to resemble quote marks to reflect the community aspects of the site. Inspiration for the sticker shape was drawn from “SALE” stickers found in retail stores.

John H. Daniel Logo

Brian Miller — Fri, 06 Aug 2010 10:43:58 +0000

John H. Daniele is an American taylor who specializes in luxury menswear. The identity we created for them reflects both the classic and formal aspects of their image as well as the rugged spirit of their American heritage. The thread swash forms an “H” between the “J” and the “D”.