Norwalk Hospital sits among many hospitals in Fairfield County. Acknowledging that consumers have a choice, these ads extoll the benefits of choosing the type of care that Norwalk Hospital gives. The photography personalize the ads who were targeted to key healthcare-minded members of the community — pregnant moms and seniors. The copy, by Greg Voornas, speaks directly to the audience about the quality of care at Norwalk Hospital.
Previous project: Integrated Health Associates Advertising