Magnify Logo

This is a logo for a Michigan-based branding and creative agency named Magnify. There are many (many) magnify logos that exist and the vast majority of them use some sort of bubbly letterform being “magnified.” Our goal was to avoid this cliché, and still convey some meaning within the typography. The solution was this simple type treatment that features a plus sign in the Futura “f” and four-color pattern within the type also suggests magnification.

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