Branding and Identity

Type Answers

Type Answers is a side project of the Brian Miller Design Group. The community-based site invites users to ask questions about typography. Unlike other forums, this q and a style site allows users to vote on the answer they find most appropriate. Therefore finding the right answer to a question is much easier. The logo [...]

Camilla Landscape Design

Camilla Landscape Design is a high-end land care and masonry company and they were looking to create a mark that reflected their organic approach to landscaping. Working with Greg Voornas, the we created this mark which replaces the “I” with a budding flower. The typographic simplicity separates Camilla from her competitors with a memorable and [...]

Norwalk Hospital

Norwalk Hospital sits among many hospitals in Fairfield County. Acknowledging that consumers have a choice, these ads extoll the benefits of choosing the type of care that Norwalk Hospital gives. The photography personalize the ads who were targeted to key healthcare-minded members of the community — pregnant moms and seniors. The copy, by Greg Voornas, [...]

Integrated Health Associates Advertising

These general awareness ads were targeted to various demographics in the Ann Arbor area and meant to highlight the personal attention paid to IHA patients by the doctors and staff — a differentiator for the brand. The ads, designed by the Brian Miller Design Group, featured full-bleed, slice-of-life photography and copy with an emotional twist [...]

Listerine Ads

Books on my shelf

I’ve always wanted to compile a list of books that have helped me in one way or another.

NBC Broadband Web Site

A year-long project, encompassing hundreds of pages, these designs were all created for a large broad band site to showcase all of the NBC Universal properties — NBC, USA Network, MSNBC, Bravo, CNBC, Access Hollywood, Universal Studios, etc. Users could watch video, contribute to a discussion or see upcoming shows and events all through a [...]

Writing Above the Fold

Read about the process of writing my soon to be released book, Above the Fold.

Interviewing Ed Benguiat

I recently had the opportunity to direct a video shoot with the typography icon, Ed Benguiat.

Shintaro Akatsu School of Design

The SASD Web site was design and developed as part of the complete brand picture that we created for the school. The site showcases student work; provides information about the school, its students and event; and fits perfectly in the brand image created to reflect the Japanese heritage of the namesake and benefactor, Shintaro Akatsu. [...]

LG Mobile Wyclef Jean

The illustrative logo was designed for an LG Mobile Phones promotion featuring Wyclef Jean. The logo was part of a massive promotional campaign produced by Y&R and culminated in a free concert in Times Square with Wyclef Jean. Illustration detail:

Ellerston

Ellerston natural gem stones of Australia was looking for a contemporary identity for their brand. This elegant and dynamic logo is designed to change color based on its environment. The geometric O of Century Gothic reflects the symmetry and color of the Ellerston Natural Gems. Product detail:

Stunt Lizard Logo

This logo concept was designed for an online retailer of extreme sporting equipment. The gothic letterforms were altered and customized to give them more lizard-like qualities. Typographic details: Sample use:

Shintaro Akatsu School of Design

The elements of the Shintaro Akatsu School of Design, (SASD) brand were thoughtfully crafted, in collaboration with Eric Strolh, to reflect the unique qualities of the school’s namesake, its location and its vibrant student body. The SASD (pronounced SAS-dee) brand is open, creative and inviting — always presenting an optimistic feeling both visually and conceptually. [...]

Magnify Logo

This is a logo for a Michigan-based branding and creative agency named Magnify. There are many (many) magnify logos that exist and the vast majority of them use some sort of bubbly letterform being “magnified.” Our goal was to avoid this cliché, and still convey some meaning within the typography. The solution was this simple [...]

ShopText.com

ShopText is the leading text-based customer loyalty and fulfillment platform. This site features a complete content management system powered by Drupal. The site presents the benefits of ShopText and its functionality in a clear way with many drivers to request a demo. Features of the site include: • Blog • Client login • Social Media [...]

Gaggle of Chicks (Alternate Concept)

This is a rejected identity concept for Gaggle of Chicks. GaggleofChicks.com is a Web site for moms looking to save big by flocking together. Users of Gaggle of Chicks bid on deals. When enough moms bid on a deal it hatches, or becomes active. This concept focused on the individuality of the moms using the [...]

Gaggle of Chicks Logo

GaggleofChicks.com is a Web site for moms looking to save big by flocking together. Users of Gaggle of Chicks bid on deals. When enough moms bid on a deal it hatches, or becomes active. The logo seen here was designed to show both the fun/playful aspects of GoC as well as the sophistication of the [...]

John H. Daniel Logo

John H. Daniele is an American taylor who specializes in luxury menswear. The identity we created for them reflects both the classic and formal aspects of their image as well as the rugged spirit of their American heritage. The thread swash forms an “H” between the “J” and the “D”.

About our new site.

A few words about the features of our new WordPress site and our mobile site.

New Canaan, CT Logo

The business district of New Canaan, CT was looking to create a image that reflected the authenticity of the town. The identity and copy, by Greg Voornas, was a stamp used in advertising and collateral material.

Spinning Plates

A not-so-typical band needed a not-so-typical logo. Spinning Plates is a electronic, jazz improvisational group with a unique style. This logo was featured in LogoLounge 5.

Gadge Logo

Gadge USA Inc. was looking to update its dated brand with a new, forward-thinking image. BMDG developed this identity concept, which depicts an open box reflecting not only their product line but also their optimism and commitment to meeting their clients’ needs.

MillerWhite School of Design Logo

The MillerWhite School of Design was founded by Brian Miller and Alex W. White. The logo for the school is set it Mrs. Eves and features the “it” ligature to reflect the focus on typography that’s emphasized in the school.

Excerpt From Connfluence

I was recently featured in David Cushman’s magazine for ConnCreatives, Connfluence.

Harbor View Steak Dinner Poster

The Harbor View Yacht Club has an annual steak dinner to raise money for charity. We volunteered to design and produce a logo and poster for the event. The simple illustration of a cuts of beef diagram combined with a yacht created a memorable icon for the annual event. This piece was recognized with a [...]

Type Directors Club Web Site

The Type Directors Club (TDC) is an international organization for all people who are devoted to excellence in typography, both in print and on screen. Working with the board of directors to redesign TDC.org was as challenging and rewarding an experience a designer can have. The resulting design, which was based on Roger Black’s identity [...]

SportsMD Video Intro

This short video intro was used as part of SportsMD’s 50 Most Common Sports Injuries video series. The type-dominant solution highlights several of the injuries in the series all arranged around the SportsMD logo which is revealed at the end. Click here to see the video.

MLB2Go.com Mobile Web Site

This mobile Web app was created as a side project of the Brian Miller Design Group. The useful and intuitive app displays RSS feeds of baseball news, individual team news and up-to-the-minute scores.

MGA Golf Annual Report

The Metropolitan Golf Association (MGA), a non-profit association of golf clubs, servers the tri-state area’s golf community. Its purpose is to foster sportsmanship, conduct tournaments, provide handicaps and promote the best interests of the game of golf. Impressed with the sheer number of member clubs we listed them on the cover using silver, metallic ink. [...]

Grooves Magazine Covers

The Brian Miller Design Group served as the art director/designer for 10 issues of Grooves Magazine, the leading electronic music publication in the United States. These covers were all produced with the tight budget and tighter timeline that comes with the publication industry, yet they’ve received several accolades including 4 from the Connecticut Art Directors [...]

GolfersMD.com

GolfersMD.com is a sub property of SportsMD Media — a brand emerging as the leader in online sports medicine. GolfersMD.com offers golf-specific health advice through articles, videos, a robust community forum, product recommendations and a sports-medicine doctor directory. The Brian Miller Design Group created a clean and credible identity system for GolfersMD as well as [...]

MillerWhite School of Design

The MillerWhite School of Design, founded by Brian Miller and Alex White, offers resources for students and professionals interested in exploring the creative and technical aspects of graphic design. The site was created also by Brian and Alex to act as a repository of college art school information. The site is built on the WordPress [...]

SportsMD Store

The sister site to SportsMD.com, the SportsMD Store offers health and fitness items for sale. This fully integrated ecommerce engine is able to handle large volumes of traffic and is completely controlled by a robust .net content management system. Featured and sale items, coupon codes, restock items and inventory can all be tracked through the [...]

Nat Nast 2009

In 2009 Nat Nast, makers of luxury men’s clothing worn by Charlie Sheen and James Gandolfini, looked to reinvigorate their Web site by updating the look and enhancing the SEO. The Brian Miller Design Group obliged by producing a brand-specific look that utilized elements from their embroidery as well as more key-term rich text on [...]

GolfersMD Online Ads

GolfersMD.com is a sub property of SportsMD Media — a brand emerging as the leader in online sports medicine. GolfersMD.com offers golf-specific health advice through articles, videos, a robust community forum, product recommendations and a sports-medicine doctor directory. These contextually-relevant ads highlighted several key features of the site. The consistent design treatment and humorous copy [...]

Nat Nast

We were first approached by Nat Nast in 2005 and asked to redesign their existing Web site. The pages shown here are examples of how we gave the site a sophisticated, masculine and even retro look. The goal of the site was to highlight the beautiful clothing produced by Nat Nast. We continue to work [...]

GigMasters.com

GigMasters.com is the leading online entertainment booking service. In 2008 the asked the Brian Miller Design Group to redesign their site and their brand. The result was a sophisticated mix of fun and credibility — a trait not often associated with online booking services. GigMasters has exceeded their goals for the new site and we [...]

All Things Being Eco

All Things Being Eco is a side project of the Brian Miller Design Group. We’ve constructed a complete WordPress-based ecommerce engine designed to sell green products. The site features nice details like a header that knows what time of day it is when you visit the site and displays a day or night scene accordingly. [...]

Delta/Atlanta Braves Fan Site

Working with Modem Media, we helped develop this highly-interactive fan promotional site. The partnership between the Atlanta Braves and Delta Airlines made it possible to purchase game tickets and airline tickets to see a game right on the same site. Additionally, Delta representatives would shoot your photo at a Braves game and upload it to [...]

Grand Theft Auto

As part of our ongoing relationship with Rockstar Games, we created this mini-site for Grand Theft Auto Liberty City Stories. The site utilized the distinctive packaging graphics and stepped people through the features of the game in an interactive and engaging way. Screen shots, movie clips and downloadable desktops could all be accessed by fans [...]

A&E Show Pages

We worked with A&E Television to produce dozens of show pages for their Web site. These pages took brand elements from the individual shows and applied them to an overall site template. The key was to have each page feel unique and specific to the show while maintaining a consistent user experience throughout AETV.com.

GE Online Ads

GE’s interactive advertising agency of record, Beeby, Clark + Meyler, was asked to create an integrated online campaign for ecomagination designed to engage the business audience and inform them about GE’s wide array of innovative products. BC+M worked with the Brian Miller Design Group to design an interactive video player that would live on media [...]

SportsMD.com

SportsMD Web design excerpt

TIG Re Wine Bottle

This wine label was created as a promotional give-away for TIG ReInsurance. The pure typographic approach was honored in the Print Magazine Regional Design Annual. This project was featured in Print Magazine’s Regional Design Annual.

Student Work: Sofia Hoflin

Examples of work done by Swedish-born, UB student, Sofia Hoflin.

Excerpt: Moving Beyond Your BFA

Excerpt form a ConnCreatives article about getting your masters degree.