Gaggle of Chicks Logo

GaggleofChicks.com is a Web site for moms looking to save big by flocking together. Users of Gaggle of Chicks bid on deals. When enough moms bid on a deal it hatches, or becomes active. The logo seen here was designed to show both the fun/playful aspects of GoC as well as the sophistication of the products and services offered on the site.

The principal typeface for the logo is Archer with some customization on the italic lowercase “f.” The shape of the chicks is meant to resemble quote marks to reflect the community aspects of the site. Inspiration for the sticker shape was drawn from “SALE” stickers found in retail stores.

See also this alternate concept.