Gaggle of Chicks (Alternate Concept)

This is a rejected identity concept for Gaggle of Chicks. GaggleofChicks.com is a Web site for moms looking to save big by flocking together. Users of Gaggle of Chicks bid on deals. When enough moms bid on a deal it hatches, or becomes active.

This concept focused on the individuality of the moms using the site. They dynamic identity system used a different pattern for the chick each time it was seen.

See also this concept.