GE Online Ads
GE’s interactive advertising agency of record, Beeby, Clark + Meyler, was asked to create an integrated online campaign for ecomagination designed to engage the business audience and inform them about GE’s wide array of innovative products. BC+M worked with the Brian Miller Design Group to design an interactive video player that would live on media properites such as cnn.com, msn.com and msnbc.com. The campaign culminated in the first ever live broadcast into a banner advertisment. The live broadcast featured GE CEO Jeff Immelt, Governer Arnold Schwarzenegger and hosted by NBC’s Lester Holt.
Lead Agency: Beeby, Clark + Meyler
Video Production: Very Nice Industries
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